12 FIGURING OUT BUYER BEHAVIOR


After conducting my interviews I started to see a very common theme. People aren’t aware of the problem at all! Of the people I interviewed none of them really expressed any concern with the scooter market or a need for a replacement other maybe a more reliable one for cheap. Although when mentioning the idea they loved the idea and really liked the idea of an alternative version to scooter that would be faster and more reliable.

The only way that this product would really take off would be if possible customers got to the see the motorcycle sitting next to or in the same facility as the scooter. Marketing is the only true way to make people aware, and build the interest for the motorcycle. 

Comments

  1. Chloe C.February 18, 2019 at 10:48 PM

    Great post Richard. I agree with you that in order to make your product more are ware you must build interest. Marketing would be a key component to kick start the product because its where you gather your voice.

    ReplyDelete

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