Solution


My Solution
After testing my hypothesis I’ve found out the main reason people aren’t buying motorcycles is because of the danger factor that are associated with them, but the scooter market at colleges is still going and going strong. So I think that this is the prime time to tap into the market and possibly make long term customers. For instance right now most students just buy a cheap little 49cc Chinese scooter. I think, however if given the opportunity to have a little more power say being able to do 50 comfortably would be very appealing. Here would be a prime area to sell a new motorcycle that is still small cheap and affordable, not only would it have the possibility to attract novelist riders. Also it could become an attractive offer to those who just want a faster version of the 49cc scooter without having to pay the large amount for a 150cc scooter.
My idea for a motorcycle that could fit this bill would be a very comfortable cruiser sport bike mix that offers maximum comfort for both and taller and shorter riders. The motor would still be a 49cc motor but tuned for octane fuel to get the most out of the motor HP and torque wise. Finally a small turbo added to the motorcycle to get the absolute out of the bike. I think a motorcycle like this would sell very well and take over some of that scooter market. Not only could the motorcycle offer more power and ability it would also be very competitive in the pricing perhaps only a few hundred dollars more than the cheapest Chinese scooter. Also by selling to these beginner riders we could really have an opportunity to build a loyalty brand as well, and start offering bigger motorcycles to compete in the most competitive size ranges. A small bike for real beginners not looking to upgrade anytime soon. I think a tuned down 400c would be a perfect mesh of performance eco friendliness and safety. Then one more bike a 700cc motor for the proven riders who want a little more fun and power.

Comments

  1. Tristan PetersFebruary 3, 2019 at 4:30 PM

    Great post Ricky, I think you would hit the mark with your plan of designing a small, more powerful and affordable bike than what is currently available on the market. New riders may be intimidated by the size, power or even price of what on the market now. Your business plan seems to fit the gap of new riders who may want to get into riding.

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  2. Eric FingerFebruary 3, 2019 at 5:08 PM

    I agree that a lot of college students commuters that are interested in scooters would also look into a slightly larger upgraded bike like you mentioned. I think a lot of people find that the 49cc scooters don't quite reach speeds they need to in high traffic areas and a small motorcycle would be a great solution. The biggest thing preventing people from going to a motorcycle is price and getting a motorcycle license. If you can manage to keep the price low and within the requirements for not needing a motorcycle license I think a lot of people would buy this.

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